Admission, Membership & Pricing Optimization

VenueEdge Capabilities:

Admissions and Membership
Strategy and Price Optimization


Marketing and Promotions
Food & Retail Optimization

Drive new revenue, increase membership renewal rates, and reduce churn.


Many times, pricing and sales strategy between paid admissions and membership is fragmented and disjointed, leaving missed opportunities to grow not only revenue but also customer loyalty and retention.


Packaging programs and pricing strategy coupled with an integrated marketing plan will drive new revenue, increase your membership renewal rates, and reduce churn to other attractions.


With the VenueEdge Solution you can better:

  • Understand where your pricing fits in the market, and identify opportunities to grow revenues.
  • Evaluate and develop a package selling program for gate attendees and members.
  • Reduce membership fulfillment times.
  • Assist transitioning cashiers from “ticket-taker” roles to that of sales people to drive high levels of customer service and increased per capita spending.
  • Design and/or redesign entry gates, queue lines, turnstiles, kiosks, etc... to maximize visitor flow, reduce labor expenditure, and enhance guest experience.